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Research papers

ASAB quality

This paper is an effort to describe a quality process that is going on, at a big service company in Sweden. A process that is aiming to a better relation with the customers and an improved internal climate.

Catalogue: Seminar 1987: Strategies For Service Management
Authors: Ake Ericsson, Anna Kahn
June 15, 1987
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Citation

Ericsson and Kahn (1987a, June 15). ASAB quality. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/asab-quality


Research papers

Analyzing the internal company environment in commercial strategy and image strategy studies

For their external, customer-targeted research, industrial market researchers have access to a varied range of quantitative and qualitative methods adapted to the particular characteristics of the environment under study. Polling is an accurate means...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing
Author: Jerome Hervio
June 15, 1986
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Citation

Hervio, J. (1986a, June 15). Analyzing the internal company environment in commercial strategy and image strategy studies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/analyzing-the-internal-company-environment-in-commercial-strategy-and-image-strategy-studies


Research papers

The sentient ecosystem

This paper treats the marketing activity as a system which relates the producer and his market. Cyberneticians call this an ecosystem, a. word which is a contraction of the phrase ‘ecological system'. Ecology is that branch of biology which...

Catalogue: ESOMAR Congress 1964
Author: Stafford Beer
June 15, 1964
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Citation

Beer, S. (1964a, June 15). The sentient ecosystem. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-sentient-ecosystem